Every day, dozens of small chiropractic clinic owners Google the term “cheap SEO services” or “affordable SEO” in the hopes of finding a miracle solution to help them grow their business while keeping their costs low.
Unfortunately, if you grasp the economics of SEO agency labor, you’ll realize that getting strong SEO results for a few hundred bucks per month is just a mirage. And when it comes to working in the healthcare sector, an excellent digital presence becomes crucial.
The issues with low-cost SEO go beyond a poor ROI (Return on Investment). The usual services provided by low-cost “growth hackers” generally result in algorithmic penalties that are difficult to eliminate.
This suggests that your website’s organic value is being hurt rather than increased.
So, enough with the words; let’s discuss some statistics to help you understand the importance of marketing for healthcare brands:
- Before scheduling an appointment with any physician, 48% of patients conduct online research for at least two weeks.
- 57% of baby boomers look for healthcare and wellness information online.
When looking for a doctor or a medical practice, consider the following factors:
- The facility’s reputation is essential to 94% of respondents.
- 90% determine whether the facility accepts insurance.
- A recommendation from another physician is essential to 86% of people.
- 85% choose whether the facility is equipped with cutting-edge technology.
When a paid search ad is displayed, it prompts the following action:
- 26% look for more information about the facility after seeing an advertisement
- 39% go to the website of the treatment center that they advertised.
- 36% believe that a treatment center that they announced is genuine and acceptable.
Today, the Healthcare industry is rapidly changing, and patient awareness has risen to the top of the priority list. However, it’s a competitive world. As local competition heats up with large hospital chains competing for the same market share, it can be challenging to stand out and promote your medical services.
Good SEO can help you achieve this goal by doing some of the legwork for you. It will assist you in increasing your visibility on search engines and social media platforms.
Top 5 Local SEO Mistakes
No Google My Business Profile
When you think about search engine optimization (SEO), you probably think of your website’s position in Google’s search results. However, there is a catch with local SEO.
When you search for “nearby dentists,” you’ll see a large map in the upper right corner. In addition, dental offices will be mentioned in the main results (i.e., name, address, phone number, reviews, and so on). Also, set up Google Analytics for Chiropractor clinic’s website to track the visitors.
The second most common error I encounter is duplicating Google My Business profile pages. Google despises duplicate material in search results. It is an unpleasant experience for their customers to see the same information twice in their works. Furthermore, it is a waste of Google’s resources to evaluate and retain duplicate data.
As a result, producing multiple listings is a violation of Google’s terms of service. So instead, a single Google My Business profile page should be created for each business location. Use the Moz Local tool to discover whether you have more than one page.
Inconsistent NAP Information Online
Inconsistent NAP, which is just an abbreviation for (Name, Address, and Phone number), is a mistake. As previously said, it is critical to have the same contact information on both your website and your Google My Business page.
That implies you must have consistent NAP on every single webpage where your contact information is listed. We’re mostly talking about company directories because those are the websites that are most likely to post your contact information openly online.
To check for inconsistent NAP, utilize the Moz Local search tool once more. Enter your company’s details, and the program will notify you right away if there are any issues.
Reviews are critical in local SEO. Review signals influence your local SERP results; therefore, it’s a wonder why firms don’t do more to obtain customer reviews.
There is a reason why a search engine like Google gives online consumer reviews some weightage. It does this because buyers place a high value on reviews as well. Studies inform them if a company is excellent or bad and whether it can be trusted to deliver on its promises.
No Mobile-Optimized Website
The last mistake is not creating a mobile-optimized website.
Local SEO and mobile go hand in hand because more and more people are using their mobile devices to search for local businesses on the go.
Google has already been experimenting with labels in search results to inform users whether products contain mobile-friendly content. Google then changed its algorithm in April 2015 to include mobile-friendliness signals in its ranking algorithm.
Furthermore, in 2018, Google implemented mobile-first indexing, which implies that your mobile website would be the primary website Google evaluates for ranking purposes. Google has also enabled mobile-first indexing by default for all new websites for some time now (since July 1, 2019).
When you’re running a Chiropractic clinic, reaching out to your potential client becomes more essential. In this era of digital marketing, potential customers (patients) are the king & it is necessary to understand their behavior & present them with a right & comprehensive service, specifically when it comes to healthcare services. A good SEO can help you in achieving your business growth dream with good reach and adequate opportunities.
Authored by: Hamna Amjad
Project Manager @ DMR/SIA Enterprises || Hubspot Certified || Content Creation and Outreach || Marketer by day, DIYer by night