Client Profile

Name: PCH Chiropractic

Industry: Chiropractic

Location: Capistrano Beach, CA

Scope: Chiropractic Website, Marketing, and SEO

Project Duration: 3 months

Brand Chiro’s Approach for New Practices

Website Design

Since PCH Chiropractic did not have an existing site, we evaluated their site needs to determine the best site for their practice. Brand Chiro built a hand-crafted chiropractic website that is patient-focused and people driven with high quality, personalized text, images, and site layouts to tell PCH Chiropractic’s story. Our experts also integrated our Patient Onboarding System to provide a seamless process for accepting new patients online.

Online Advertising

Brand Chiro developed an online advertising strategy utilizing Facebook, Instagram, and Google Ads to bring in new patients for PCH Chiropractic. Brand Chiro’s content team created high-quality, informative content, which will teach this client’s local community about the benefits of chiropractic care, as well as promote PCH Chiropractic through targeted ads. These patient leads go to our client’s Patient Onboarding Assistant, where our client will have a seamless, automated platform for building their practice.

SEO

Brand Chiro created a strategy for search engine optimization that helps potential patients in their community find PCH Chiropractic via search engines and Facebook. Our approach included writing up-to-date content, making technical site updates, and generating new backlinks. This process combined with our client’s online advertising will help generate new patients.

Project Results

Brand Chiro recently launched a new WordPress site for PCH Chiropractic, a California chiropractic office established in 2020. This site is mobile-friendly, modern, and user-friendly to ensure that it can be easily accessed and viewed on any device. PCH Chiropractic’s site is also optimized for SEO, which will help our client’s site gain even more new patients and rank higher for local SEO in their coastal community.

Team Deliverables

• Created modern chiropractic website
• Optimized website for SEO and patient lead generation
• Submitted site and sitemaps to Google for ease of indexing

Why PCH Chiropractic’s Site Is Successful

As the top CMS (content management system) in the world, WordPress was a great choice for our client. PCH Chiropractic’s WordPress site is search engine friendly, which will help drive new patient leads. Our client’s site is also fully customized, so their practice has a competitive advantage in their local community. Since their site is on WordPress, our client can easily manage, update, and edit their site. These factors help create a sustainable site that can grow with our client, which will help them continue to have chiropractic success.