Branding Chiropractic

EP1 – Dr Chris Odom | From Associate chiropractor to owning a practice.

Welcome to Branding Chiropractic, a series of conversations with chiropractors on what it takes to build a successful practice. We talk with Dr. Chris Odom of 100% Chiropractic about his 10-year journey from being an associate chiropractor at several practices, to opening his own office. He discusses what it’s like to open a chiropractic franchise with 100% Chiropractic. Learn more about Dr. Chris at https://100percentchiropractic.com/our-locations/georgia-locations/sharpsburg-ga/ Branding Chiropractic is created by Brand Chiro, a chiropractic marketing agency.

At Brand Chiro, we believe in chiropractic’s power to improve the health of our entire world. The body has the incredible ability to heal itself through properly functioning nervous and immune systems. Our vision is that we will be part of a health revolution where people choose their body’s innate intelligence rather than over-medicating and guessing with their health. We want to change lives by empowering chiropractors with the resources they need to reach their communities. We believe in our ability to create unique experiences and positive outcomes with our chiropractic marketing system for today’s modern chiropractor.

Would you rather read than watch? Check out the transcript below.

Jesse:
Hey guys, welcome to Brand Chiro’s first podcast. I’m excited for this first episode. We have an awesome doctor. He’s a Brand Chiro client, we’ve done some video work for them. It’s Dr. Chris Odom with 100% Chiropractic, he’s located in Sharpsburg and Newnan. He’s right kind of on a dividing line. You actually just told me an interesting little funny story about your location. We’ll come back to that, though.

Jesse:
Let’s rewind, and give me just a brief summary from going from D.C. Chiropractic School into where you are now, just briefly. I kind of know that story, but I’d love people to know a little bit of your background.

Dr. Odom:
Yeah man, I don’t know, like when I graduated, I graduated in ’08. [inaudible 00:01:05] in December. It was kind of the common story then, it might be different now. There’s different groups and organizations, but then I graduated and I was like, and the whole time I was going through school, I was like, yeah, man, like I’m a doctor. I’m going to be able to go get a small business loan because I’m a doctor. I have a professional degree. Go open up.

Dr. Odom:
It’s not going to be easy, but like I’ll have opportunities to go open up an office, yada yada yada. Right. So, as I start getting near graduation, I come to find out that that idea was false. That didn’t quite work out that way. But it’s okay, I just didn’t know, man. I didn’t know things like that, but… So I graduated from Life in ’08, at the end of it and joined like this one… They don’t exist anymore, I don’t think these things exist, were like these people like help you open up offices and they take a whole bunch of money from you and stuff like that. These coaching groups and stuff. I don’t know if they exist so much anymore.

Dr. Odom:
So I did that right out of school. And I opened up an office in Savannah, Georgia, right after school with these companies. They basically, it was an awful business relationship and that it was just awful in general. Everything they said they were going to help me with they did zero. So we came to agreement that this sucks and we split ways. I think I sold the office to them for a dollar. I can’t remember, it was something crazy. It was basically just to get away. I don’t remember the whole story, but that was basically it.

Jesse:
Right.

Dr. Odom:
So then after that I kind of got, I don’t know, beat up and taken advantage of a little bit. You know what I mean? Because I was 26 when I graduated, which I guess is like a good age as an adult, but I didn’t know, all I did was go to school. So at the time, I didn’t really know things, I guess.

Dr. Odom:
So then I went and I was an associate and I was an associate for a long time. A very, very long time. I probably say six or seven years, something like that, with the same place. I worked at a very high volume office. It was great. I learned a lot. I kind of came out of there, like a chiropractic ninja. Because I got to see so many.

Jesse:
Right.

Dr. Odom:
But as I was going through that, going through this working, and then, I came to the agreement with the doctor that working, where he had a couple of offices and I was like, “Hey, I’m going to get out of here soon.” You know what I mean? “I don’t want to be an associate forever.” I’m going to try to do whatever. He was like, “Hey, man, if you work here for another year at this pay rate, I’ll help you open up office financially.” I’ll loan you the money or whatever. And I was like, “Yeah, that’s perfect.” All we did was handshake on it. I didn’t get anything signed, I believed the man. You know what I mean?

Dr. Odom:
Then come to find out at the end of that year, he was like, “Oh no, man, I don’t want to do that. You should just stay here.” And I was like, dude, man, that was the exact opposite of what we just talked about. You know what I mean?

Jesse:
Right.

Dr. Odom:
Yeah. So, I did that. The whole, a lot of people, a lot of chiropractors get beat up as an associate. I had good and bad experience with that. I got lied to at the end and all that type of stuff, but that’s okay.

Dr. Odom:
Then, so after that I was like, screw this noise. So then I went and worked at Life University, which is where I met you. Yeah. We worked at the Vital Life Clinic in downtown Atlanta. Right. So I worked there for a while.

Dr. Odom:
We always, the group that when we were there, we looked at ourselves as like the kids from Willy Wonka and the Chocolate Factory. They get picked off one by one as they go.

Jesse:
And no one got the golden ticket though. You got it at the beginning, but it didn’t stay.

Dr. Odom:
For going with that analogy, then I would have been Charlie on that one because I made it to the end on that one. So I made it to the end as that went through there.

Dr. Odom:
Then I didn’t even know what a 100% Chiropractic was at the time. Because it wasn’t a thing when I was in school. Because I graduated in ’08, and at this time it was like years later, so.

Dr. Odom:
As all that happened, all that was going down, Dr. Riekeman connected me with 100. He’s awesome. He’s awesome guy. He connected me with like the owners of 100% Chiropractic. The CEO’s and stuff of the franchise. Which I didn’t even know existed or he was going to do that.

Jesse:
Right.

Dr. Odom:
So, I was, fast forward a little bit, I was unemployed. Because I had just got let go. So I was sitting, just to get paint a work picture, I lived in Swanee, Georgia at the time. So I was sitting in my garage in my swimming trunks. Because it was hot. My son was outside running around or whatever. I didn’t have a shirt on, because I was tanning. I was just chilling. I was on vacation. Right. Then I was sitting out there and my son’s riding his bike in the driveway, like, “Hey daddy, look at me” or whatever. And I was out there with him. And then I got on my cell phone, someone called me and it was from Colorado Springs. And this is weird because like I never answer my cell phone if I don’t know who it is. I’m like, nah, I’m good. I don’t know. I never answer unknown numbers.

Dr. Odom:
But this time I was like, cool, I’m just chilling. So I was like, let’s see who this is. So I answered it and it was a doctor named Dr. Brandon. And at the time I didn’t know him. And he was like, “Hey, I’m Dr. Brandon from 100% Chiropractic.” I was like, who, what. What is that?

Jesse:
Right.

Dr. Odom:
Yeah. And he was like, Hey, Dr. Riekeman said, we should give you a call and went through some stuff. And he started telling me what 100% Chiropractic was. And I was like, “Heck yeah, man, this sounds awesome.” You know what I mean?

Jesse:
Yeah.

Dr. Odom:
Yeah. So anyway, long story short, as we went through that, I was like right on mission. They were right on mission with my mission. So then I went all in. And I bought a franchise and now I’m a very happy and proud owner of 100% Chiropractic.

Dr. Odom:
But it was awhile to get there. It took, I’ve been in practice, I think I can’t do math very well, 12 years almost. So it took about 10 to get to that journey and through there. And I couldn’t be happier. I mean, it’s… I wish they would have been around and I would have been a 100% owner right off the bat, but I ended up right where I needed to be, so.

Jesse:
Yeah, it’s kind of a catch-22 where on one hand, yeah, I could have gone in this straight away, save myself some pain and trouble, but it also, at other time you learn a lot too, right? There’s all those years of you learn what not to do, or what really worked well, and made being in practice much more comfortable because we at Brand Chiro we work with a lot of people who are graduating and then six months later, they’re in their first month of practice. Right. Terrifying time. A lot of unknowns. Most of them come from specific like mentorship groups. So they have a good relationship with people that can educate them along the way. But at the same time, most of them don’t have kind of the experience that you have where it’s 10 years of experience with other people’s projects, knowing that, hey, when I finally do mine, here’s what I’m going to do. So that’s really cool.

Dr. Odom:
Yeah. It’s crazy. I remember when I first graduated, I thought I was the jam. Right. I was pretty good at adjusting it for like a new graduate. I mean, I wasn’t the worst. I was pretty good for a new graduate. But looking back on it, I mean, looking back then, I was like, yeah, I’m getting good at adjusting with my left hand. You know what I mean? I don’t have to worry about that anymore. I can’t imagine like starting a practice and being an entrepreneur. Because it’s like the doctor part takes care of itself, but I couldn’t imagine starting a practice, becoming an entrepreneur, and going, man, you know what, sometimes I can’t just go with my left hand.

Jesse:
Right.

Dr. Odom:
I can’t even imagine that being, I mean, I know it would have been, but I can’t literally right now, can’t even imagine that being a thing. So there were some bonuses.

Jesse:
Yeah. Because it’s a different weight on your shoulders. When it’s your practice, your name really on it. When you’re in a student clinic, you’re just getting people coming in the community at that point, it’s like, Oh no, it’s on me to learn, but I’m also doing it to pass the course. And then, eventually it’s a different kind of pressure, but when it’s all on you and it’s your name and it’s like, if I don’t help these people out doing like their corrective care phase or whatever, it may be three, six months from now, not only are they going to leave, they’re not going to inspire other people to come either. There’s that weight of chiropractic may not be right for me or for anyone. Right. I have friends that I’m, even after running Brand Chiro for four years now, five years now, I’m still trying to convince them chiropractic is awesome.

Jesse:
Just because they had the one bad experience, right. Or they talked to someone that it didn’t really do anything for them. And a lot of the time, it obviously is based on the chiropractor, but it’s also based on their mindset too, their personal mindset and what they learned, what they soaked in from it. So yeah, I applaud you for having all that experience and still figuring out along the way.

Jesse:
Tell me the story about your location, and it kind of goes into the question of what were some challenges of opening up? Not that this was a big challenge. It’s kind of more of a funny point. But what were some of the challenges of opening up and how did you overcome those?

Dr. Odom:
Yeah. Well there’s a bunch of challenges. It’s a fun process once you go through it. Because once you go through it, it’s the first time you go through a lot of this stuff. Right. I had to learn a bunch of new vocabulary.

Dr. Odom:
So yeah, about where I’m at, I am in Newnan, Georgia, kind of. I was looking for the Newton area. That was my goal, like Newnan, Peachtree City, somewhere in through there. That’s where I was kind of looking at. So, I was going through the whole process and then I found my location. And the story I was telling you when I went and signed the lease it said Sharpsburg, Georgia. And I was like, “What’s a Sharpsburg.” I’ve never heard of that before. And they’re like, “Dude, you’re in Sharpsburg.” I was like, “Oh, for real.” I was like, “Where’s Newnan at?” They’re like, “Across the street.” So like I’m in this like tri-county area where I have three cities. I’m kind of like right in the middle of the three cities right in through there.

Dr. Odom:
As far as challenges, man, it’s so many, that’s a hard question.

Jesse:
Here’s a good question, well, I’m going to say it’s a good question. How was opening up in a new city like that for you and knowing those three areas? Right? Because a lot of people open up in bigger cities where there are a bunch of little cities. You’re near Atlanta. My office is in Buckhead where you can just go to the left and there’s this city and the right there’s this city. So they’re around a bunch of little communities. So for you, you were having to learn, what’s probably really kind of interacts as one big community, but it is three different communities. So how was that process?

Dr. Odom:
It’s kind of weird. They’re different too. Peachtree City is a lot different. It’s just a lot different than like Newnan and Sharpsburg. It’s a different thing. Yeah, it’s weird. Like the roads. Like where’s the stick points in the roads. My spot is pretty cool, but I didn’t realize, because I’m not from the area. Right. I’m from pretty close to there, but I’ve never actually lived in Newnan before. But like where I’m at, it’s really hard for… Really, I hate going to Peachtree City during lunchtime, just because of the traffic. You know what I mean? Because there’s one like stick spot where it’ll take you, it should take you 30 seconds, but sometimes it takes like 15, 20 minutes to get through this red light.

Dr. Odom:
So I thought I had this sweet, which my spot is sweet, but there is like a little unknown things like that, unless you live in the area that I couldn’t predict. But it’s all good. But that’s probably the hardest thing to get to know the area. Because the people are great. It’s just kind of learning the roads and the sticky spots and where you should go and stuff like that, for our spot. I mean, our spot is pretty awesome. I love it. Except for like, it’s harder to get to sometimes. Yeah.

Jesse:
A lot of our clients open up their practices from blank slate basically, but you went with franchise model. Do you have any kind of tips or insights to making that process easier if they went with someone like 100% Chiropractic?

Dr. Odom:
Yeah, I love it, man. I super love it. So how this works is I own my franchise, just like any other franchise in the world, not like one of the weird chiropractic franchises. Like I own it. And it’s fantastic. I love it. I love it more than anything because like I’m not a details guy. I’m not going to lie. Some people are like super controlling and need to know all the details about things. For instance, like when I buy clothes, at the store, I buy them off the mannequin. I don’t like to piece a shirt and pants, I don’t like to piece it together. But I’ll look at a mannequin, and I’m like, man, that junk looks good together. I’ll buy the whole thing. I mean, that looks good, so I’ll buy it.

Dr. Odom:
So that’s one of the cool things. There’s a lot of cool things about 100%. But as far as like kind of what you’re talking about, I didn’t have to pick out the light fixtures and the color of the back wall. And then does this match this? Does this carpet look good? Stuff like that. They have, like, I call them mannequins. When people come to ask me about 100%. There’s like five mannequins you can pick from. And they’re all awesome. You know what I mean? They all look like top notch offices. You just pick the one that you most resonate with. And it’s all put together and it all looks nice and it’s made by people that do that for a living. You know what I mean? It’s made to look awesome. So yeah, that’s how 100% rolls, man. It’s great. If you don’t get that wherever you’re at, you should get that. Because I love that more than anything.

Dr. Odom:
Sometimes, I’ve been open like two years so it doesn’t happen too much anymore, but the first like maybe year I was open, I would walk by and like see like a little fixture or a little chain hanging a light I never looked at before. I’m like, look at that little detail there. I didn’t pick it out. [inaudible 00:14:20] I’m like, Oh, that’s so awesome. I mean, I know the office, but sometimes I’ll notice a little small thing and I’m like, Oh that’s awesome, man. I’m glad they thought of that.

Jesse:
Yeah. Yeah, really like you said, it really helps out the non-detailed oriented people for sure. Taking care of a lot of that. Because I know a lot of people get lost in the details from, especially the build out. It’s interesting. You talked about layout and build out because that is one of the toughest things. Because a lot of times you’re just using a local contractor that you find and explaining to them the process of, well, we have to have, our x-ray room needs to have this or our adjusting bays. We should do this or whatever it may be, you kind of have to walk them through that, which can be a pain for a lot of people. And there’s a lot of those details to keep up with too.

Jesse:
In terms of also starting a business, figuring out the financials, figuring out your flow, figuring out your HR system and all of that. Even the marketing side, which is why we’re here to try to make that a little bit easier. But yeah, there’s so many details to it.

Dr. Odom:
I don’t have to figure anything out. I don’t have to make paperwork. I don’t have to like make legal forms. I don’t have to figure out anything. I don’t have to figure out marketing. You know what I mean? Which it’s great. I just trust in the people that do that. That’s what they do, man. And then it’s great. It’s awesome.

Dr. Odom:
It’s like I have a whole team, man, instead of being like a mom and pop shop where I’m literally just a pop, you know what I mean, in the office. I got like this huge team, man. There’s like 30 or 40 doctors in the company, like offices and doctors, there’s a corporate, and we’re just one big family and we just lean on each other. If there’s a question we just reach out and ask and I have so many people practicing the same way that I am. It’s great, man. Instead of being on my own or on an island or like everything’s bigger and grander than it would be if I did it on my own, which is like, it’s awesome.

Jesse:
Yeah, that’s really cool. I love that idea of being able to really focus on what you do best, which is showing the power of chiropractic care and that healing. So that kind of leads me into my next question. In terms of some of the best times you’ve had, or the greatest things you’ve seen in your practice, since you haven’t had to focus on as many of the details and the minutia of working in the business, it’s a common thing with building businesses now, as everyone says, work on your business not in it, and for you being hands on with chiropractic is working on it and in it kind of at the same time. Right. But you’ve been able to really focus on adjusting better with your left hand and…

Dr. Odom:
I’m super good at that now. I was talking about like 12 years ago, I’m the jam at that. I’ve been the jam at that for minutes.

Jesse:
All right. All right. All right. Well we’ll hold you to that one. All right. I’m going to play some B roll that I captured at your place and we’re going to play it over this segment right now. Yeah, yeah. We’ll play that B roll in slow motion and zoom in and make sure. No, but really what are some of the best moments you’ve had? What are those moments that really made that previous 10 years of just figuring out where you were going with it, made it all worth it in your own practice now?

Dr. Odom:
Yeah. It’s been fairly recent, actually. Because I got, I don’t know if I have a big team, but for me, I have a big team. I have a lot of front desk and CAs, I have office manager, massage therapists, stuff like that. So the team’s getting big. And so that’s awesome. So now I’m an employer for these people. Which is like… We went to, where did we go? We went to a Christmas party during Christmas time. Sorry. And I looked around the table. I was like, we had a huge table, man. Of all of these people that were there. And I was like, Oh my God, man. I thought it was just going to be me adjusting somebody when I graduated school. And then I have like all these people that my passion and my drive is allowing them to have employment and them love the employment, which is pretty cool.

Dr. Odom:
Our Christmas party was a big one. This past Christmas party. Because when we booked it, I was like, “We need that many seats?” You know what I mean? I was like, that’s crazy. And it was great.

Dr. Odom:
And then here recently we’ve had like a lot of students and doctors come. They could go anywhere they want and ask about 100% or check it out, but they come to our offices because we’re fun, positive, it’s a good place to be. So we have a lot of doctors, a lot of students come and asking questions, which is great. I get to kind of pour into them, which is my favorite thing to do actually.

Dr. Odom:
Then within our company, we have a lot of my fellow brothers and sisters in 100%, and just other doctors in general, they call the office to train with us.

Dr. Odom:
To answer your question, I guess a little bit more direct, my happiest moments now are when it’s not about me. So they want to call my office manager and ask her how she does this. Or they want to call this person and learn and train on this. I mean, I’m out of it. No one wants to talk to me. It’s great. I mean that in a great way. At first, it’s always like, Oh Dr. Odom or doctor, and now everyone’s like, I want to talk to this person, because all these people are becoming leaders underneath me. It’s almost to the point where I have to get out of the way. Sometimes I’m in the way. And it’s great. To see all these people being able to pour into other people and be happy and it’s great. That’s my favorite part, so. I don’t know if that makes sense or not, but that’s my favorite part.

Jesse:
No, totally. And I’ve had the same kind of interactions with some of our clients of being in that second, third year phase where there’s a few CAs and there’s the actual need for the office manager that’s full time and is not a partial CA and office manager. I’ve talked to a lot and they’re kind of going through that phase. That’s one thing everybody agrees on is that is the coolest part. One of the most stressful parts for a lot of people, if they’re not really business people, so to speak, or entrepreneurs, they can struggle with that part of having other people rely on them for that. But once you know that for you personally, as a chiropractor, that you are changing lives, improving people’s health, and that that’s driving all that, you could just keep doing the same thing, that’s really cool.

Dr. Odom:
So one of the things, I was going to say, man, you talk about being an entrepreneur, for my experience, like right when I graduated school, it was like such a love bubble man. In school, it’s about helping and serving and giving, which is great. And it helped make me the person I am today. And then every, I’ll say, I don’t want to say mentor, but I’d say mentor or job that I had, it was like almost like faux pas to talk about business, and money, and being successful. It was all about helping extremely high amount of people, which is great. I do like that, but not, I don’t know, having it being kind of like taboo to talk about, yeah man, we kick ass at business too. You know what I mean? I don’t want to be a failure in anything I do, I don’t want to just adjust a bunch of people and be like a small business failure. You know what I mean?

Dr. Odom:
I want to be successful in everything. I hate mediocrity, so. That was kind of like a thing that I had instilled into me as like, don’t talk about money, and business, and success. You just adjust people and change lives, which is great. But where I’m at now it’s like, I got a hefty kick in the butt on how to be an awesome entrepreneur. So that way I can still adjust a bunch of people and change lives, then not be not great at other areas. Like the whole office as a whole, instead of it just being all service, just all taking care of people. But the office is great. And then I could hire the people, and pour back into the office and make it look nice, and hire the awesome staff. So that’s been like, you brought the word entrepreneur out, that’s probably been the biggest change over the past three years of my life is I got a swift kick in the butt on how important that is. Yeah.

Jesse:
Yeah, you have to, if you own it, you have to really own it. I’ve learned that same thing too the past few years as well, growing businesses. So I guess my real final question is if you have any kind of insight or, I don’t want to do the typical, I don’t need the typical answer of like work hard and stay motivated, but I’d love to know what really drove you when all this time going from graduation to today running your own practice and seeing it grow and thrive, what are some kind of the biggest tips or thoughts to people who are kind of either in that same space or maybe haven’t even graduated yet? That kind of like run the gamut.

Dr. Odom:
That’s a good question. Like what got me through there and this might sound weird, I don’t know, is I hate mediocrity and like fear of failure, maybe. Maybe in the beginning it was fear of failure. Like I was like, I’m not going to be a failure in life. I’m not going to do it, man. So like I have a mentor of mine used to always say, “You have to be like a ravenous dog looking at a T-bone steak.” And I took that to heart. So like I had the T-bone steak in front of me. Sometimes I had to keep, that was the goal, and sometimes I had to modify the goal. Even when things got a little heavy on me, but I was just like ravenous and went after it, just because in the beginning, I think it was fear of failure for myself.

Dr. Odom:
And then now after getting past that and being like, I’m more fearful of mediocrity than I am a failure. At least from failure, you can try and I can learn from it, but like staying in stagnation and mediocrity is one of the things like I despise. In all areas of my life. I know it sounds kind of weird, but I just can’t be mediocre. Like I always want to get better.

Dr. Odom:
And then keeping my eye on the prize and just, I mean like relentless pursuit over a one focal goal, I guess would be my, but that’s kind of what got me through there. So, when I graduated, like my personal preference or like how I practice chiropractic is very principled. So I didn’t get distracted by anything. It was just like, mankind needs this. I have been chosen for this. I’m very good at this, for some reason. It resonates with me. So like I have value. This isn’t a coincidence. So let’s express this out to the world.

Dr. Odom:
I just knew that I could help somebody. In the beginning, it was like, when I first graduated chiropractic school is I’m going to help one person. I’m going to change their life. It’s going to be fantastic. That got me so fired up to think like, man, I’m going to change someone’s life, dude, that’s crazy. And then after that I was like, well, I’m going to change a bunch of people’s lives. And I’m going to do this and I’m going to change. You know what I mean? Just kept growing. And then, so that everlasting pursuit for the T-bone steak. And then I’m not one to let people down that come into the office, I guess that’s all kind of the same pursuit of just like wanting to help serve, not be mediocre, grow, do better.

Dr. Odom:
I know if I did those things that my life would expand, become more abundant, and then so would the people’s that I touch. Whether it’s patients, them healing and changing how they look at things and their health changing and becoming more abundant and the team that we bring in and then, or my family or all that type of stuff. So I just wanted abundance and happiness for anybody that came in contact with me. I knew if I got stuck in quicksand or got distracted that, me personally, that my gifts would be wasted and then I wouldn’t be able to do that.

Dr. Odom:
So it gets back to fear, fear of failure. Sorry. I’ve never thought about that question. Sorry. I’m kind of doing that live with you, but yeah. So fear of failure. I don’t want to fail myself, fail my family, fail the people I come in contact, fail the future me, like what I could become. You know what I mean? Have regrets on what I could have become. I want to become the person I saw when I first signed the application form for Life University. You know what I mean? So I think I’m well on track for that. I don’t know. There’s probably some bumps in the way, but I guess that’s what keeps me going.

Jesse:
Yeah. I think it’s always a learning process of trying to figure out who you are because you kind of shape shift over time. I find myself sometimes almost tricking myself into thinking I’m something that different or that I want to be. And then moving into that spot, like vision casting is what a lot of people use. Right. I want be this and I want to do this. This is my goal. How do I get there? How does it improve me personally, relationally, entrepreneurially? So it’s always kind of a journey really, no matter what phase you’re in, because 20 months into the practice and it’s growing, right, another 20 months, maybe even a whole different place too. And then you’re like, how do we expand here? And what’s next kind of thing. So that hunger is what keeps most chiropractors going from what I’ve seen in different aspects of personal life, all the way to their patients, to the practice. So it’s cool. It’s cool that you’re figuring that out.

Jesse:
All right, man. Well thanks for being on it. I appreciate it. Everybody can check out, where can people find you most of the time?

Dr. Odom:
I don’t know, man. I’m pretty Google-able our office 100% Chiropractic Newnan. If you just Google that, you can find us, man. We’re everywhere.

Jesse:
Cool. And you do a lot of great Facebook. If you’re looking for ideas for Facebook videos, he does an awesome job filming himself throughout the weeks and creating little educational pieces for his patients. I know a lot of our clients are doing that too, but you probably do it as best as anyone I’ve seen. So they’re really cool. I follow them.

Jesse:
So find them on Facebook, check out their website. And if you’re in the Atlanta area, if you’re a Life University student getting ready to graduate, I’m sure you can reach out to Dr. Chris and he’ll kind of help you out on different ways to look at practices differently when you’re opening them, or the in between whether associating is what you’re planning to do. But yeah, thanks for watching. And we’ll see you around.

Speaker 1:
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