Did you notice most medical doctors no longer operate private practices? Most practices consist of a team of practitioners nowadays. While chiropractors typically work alone, it doesn’t have to be this way. You may benefit from opening a group practice.
And at Brand Chiro, an agency offering digital marketing for chiropractors, we work with practices with multiple chiropractors and would like to shed some light on the benefits.
Our chiropractic marketing agency works with practitioners on a regular basis and has come to know much of the inner workings of practices. We understand the expenses that a practice must pay to stay in business and see just how much that can cost a practice.
Fortunately, when you choose to have a group practice, you and other practitioners may share those expenses among all of you, lowering the price you’d spend if you owned the practice alone.
You could even share chiropractic marketing expenses, so you can afford more and broaden your prospects by leveraging money from each party.
Since our time as a chiropractic marketing agency, we’ve discovered how many practices include multiple chiropractors or other specialists who work together to offer more services. For instance, some chiropractors offer nutritional counseling, can supply care to pregnant women, or can use unique adjustment techniques. Ultimately, this expands your target audience so your office may accept more people. Perhaps, you want to hire an acupuncturist, which can also further enhance your target audience.
Have More Minds for Decision-Making
While people who own their own practices solely tout about being able to make all decisions and choose their schedules, it’s just that — they have to make all decisions for their practices. One seemingly sound choice can be the difference between having a successful practice and having a failing practice.
Two or more minds can definitely be better than one. They can provide with you insight to help you make better decisions than you would on your own.
Refer Within the Group
When you’re the only specialist at a practice, you have to direct a patient elsewhere if you can’t address their needs. However, with a group practice, you may send them to another member of your team and at least keep them within the practice.
For example, let’s say you have a pregnant woman who wants help managing her sciatica. If you don’t have experience working with pregnant women, you’ll need to send her elsewhere. You can send her to another practitioner within your practice. And keep in mind that this individual may want to use your services long after she delivers, further sealing her in as a patient.
Can Consult With Peers
As mentioned, when you have a private practice, you’re responsible for everything. When a patient comes in with a complex case and you’re not completely sure how to proceed, you have nobody to provide any wisdom.
On the other hand, with a group practice, you can always consult with your peers to provide the best care for a patient.
A group practice can have its share of benefits, though it might not be for every chiropractor. If this sounds appealing to you, reach out to Brand Chiro today to learn more about our digital marketing for chiropractors. Our chiropractic marketing agency offers a variety of chiropractic marketing solutions for multi-practitioner offices.
Discover what we can do for you by calling us at 770-835-5612 or using our online form to book a call.