Video marketing isn’t anything new. However, it’s becoming increasingly more important to chiropractic practices. It gives people a more personalized view of your chiropractic practice and is ideal for people who don’t want to spend time reading to learn more.
You can’t just post any videos on your site, though. They must be meaningful and provide value. Let’s discuss how your practice could benefit from video marketing. And at Brand Chiro, we’ll even provide you with some professional insight for inspiration to help guide you. We should note we’re a professional chiropractic marketing agency that offers chiropractic website design, video marketing, and more.
Benefits of Video Marketing
First and foremost, our chiropractic website design company would like you to know that video marketing is current and the future, although written content, we believe, we’ll be around for quite some time as well. Video marketing appeals to busy people who don’t want to read a chunk of content, no matter how short or small. They want the information to be given to them in a way that’s direct and easy to digest.
Let’s say you do a piece introducing yourself and your practice. People get a glimpse of who you are. Rather than merely looking at a picture of you and reading content, they get to hear your voice, see your face and body move, and truly connect with you from afar. Oftentimes, if the video captures your compassion or your philosophy, they can get a feel for who you are and if they’d mesh with you. Through your video, you can establish trust and credibility.
We also have to note that search engines love videos, so you can boost your ranking while giving your audience something to engage them.
Some Food for Thought
While you may understand that video marketing can play a pivotal role in your marketing, you might not know exactly what to present to the world. And while you may want to start with a video that introduces you and your philosophy for your homepage, you might want to incorporate regular videos to continue the benefits of video marketing.
For instance, maybe you want to create tip videos regarding wellness or even nutrition if you have a background in nutrition as well as chiropractic care.
You could create videos that are Q&A sessions. Jot down any questions you commonly get asked on a regular basis and create videos to answer them. While you may already have several FAQ pages about different conditions and treatments or even a main Q&A page about your practice, some of your audience may never even glance at these because it’s not in their preferred format. This is where videos answering these questions might come into play.
Patient testimonials are another option. For this one, you ask real-life patients to record a video. Ask them if they enjoyed your service and what they liked most.
Video marketing is also a way to update people about your new products or services. Any time you add any products or services, create a video. Explain the procedure and how it could benefit the patient. If it’s possible, show the equipment used so people get an idea of exactly what’s entailed. That’s because sometimes talk is cheap and getting a more thorough view can help potential patients understand the procedure or service.
Our goal is to help our customers from various angles craft a marketing plan tailored to their needs. That’s why we provide chiropractic website design but also video marketing. It can benefit your practice in numerous ways, especially when you choose the right type of material to supply.
Let our chiropractic marketing agency handle any of your marketing needs by calling us at 678-562-7893 or using our online booking tool to schedule a call.