Marketing for a chiropractic agency is a bit different than marketing for any other industry, and we can say that from experience. Let’s take a brownie manufacturer, for instance. The company wants to make its brownies stand out from other brownies as the tastiest. However, when marketing for a chiropractic practice, the connection you need to make is a personal one, not appealing to any of the senses.
At Brand Chiro, we’re a chiropractic marketing agency that offers chiropractic web design and chiropractic SEO, among other services. And we’re here to tell you that making a connection with patients is vital. Moreover, for chiropractors who don’t have the talent to create copy that speaks to patients, it’s best to hire a professional company with professionals who understand how.
Why a Personal Connection Matters
Think about what patients are looking for in a practitioner, whether their PCP, cardiologist, or chiropractor. They’re looking for a professional with experience and knowledge. While an impressive educational background helps you gain some recognition, patients want more from their practitioners. Specifically, they want one that makes them feel welcomed and comfortable. They want to be able to openly discuss their issues with you and not feel judged or embarrassed.
Since more and more people are searching for practitioners online before they ever meet them in person, your online presence is more important than ever. Therefore, you need to make that personal connection online before the patient comes to your office. You want to establish a bond with them that makes them feel as though you’re knowledgeable, easy-going, and personable. One way to do that is through chiropractic blogs and website copy created by professionals who understand your target demographic and what appeals to them most. Your site and blog are where potential patients get their first glimpse at who you are and if they feel a connection with you.
Ways to Connect
As experts in everything chiropractic marketing, from chiropractic website design to chiropractic SEO and everything in between, we know all the tricks of the trade. Those genuinely revolve around hiring individuals who know what they’re doing. These seasoned professionals know how to determine who your patients mainly are and what intrigues or motivates them.
One way we find works well at connecting with patients is the verbiage you use. For one, it’s essential to speak directly to patients. This is what you do in your office and what should be on your website, blogs, social media pages, and everywhere else you target patients online.
Use the perfect combination of flowery language and straight-to-the-point information. Patients will read a medical journal if they’re looking for in-depth research and want to gain a complex understanding of a topic. In most cases, your audience wants straight-forward information that they understand. They don’t want to look up several words to figure out your blog. That’s why it’s necessary to create patient-centric copy and blogs that are simple to comprehend. You still come across as an expert, but you’re providing the information in a manner that a majority of people can understand without any issues.
Patients want to know that you understand their problems, not just from a medical perspective. They understand that anyone with a degree in chiropractic care can figure out what’s wrong with them. What they want is someone who cares. This is the tone a professional marketing writer can take when creating content for your website, blog, or social media.
A chiropractic marketing agency does more than merely provide outstanding chiropractic website design. Part of chiropractic marketing also consists of incorporating SEO, while another part is comprised of forming connections with patients, among other services. And this is done through several tactics.
Let us help you make connections with prospective patients by calling us at 678-562-7893. You may also book a call online.