Maybe you’re fresh out of chiropractic school and ready to open your own practice. There’s more entailed to it than merely opening your doors and hoping for patients. And you may be surprised to know that your days aren’t giving one back adjustment after another. As a new practice, we at Brand Chiro would like to provide you with some insight into what you can expect.
Marketing Is Your First Task
When you first get started, you’ll need to hire a chiropractic marketing agency if you aren’t planning on doing your marketing yourself. This company can assist with everything, from logo and website design to content creation.
Initially, you and a representative of the marketing agency will discuss your goals and desired services. You’ll receive expert feedback from the representative regarding any services offered that may benefit your practice. At this point, we’ll also discuss the price.
Know in Advance No Two Days Are Alike
Once you establish your practice, know that no two days are alike. You’ll see patients with a range of conditions, and some days you may not see a single patient with back pain, while other days may be nothing but back pain patients.
Based on the results of your marketing, you’ll quickly start increasing your patient load. As a result, your business may begin slowly and then speed up drastically. Keep in mind that some days you’ll have more patients than others, especially since cancellations can always be expected, no matter how skilled of a chiropractor you are.
Expect Early Mornings and Late Afternoons/Early Evenings to be the Busiest
Depending on your area of expertise, you’ll see patients of all ages, but a bulk of your patient load will be working adults. With that said, the most common shift is 9:00 am – 5:00 pm, with 7:00 am – 3:00 pm being a close second. Therefore, many patients will desire appointments before or after work, making your busiest times in the morning or late afternoon.
Interpersonal Skills Are Essential
While chiropractic school gives you the knowledge and skills to assess and treat patients, it doesn’t prepare you for a vital aspect of your job — listening and communicating with patients. Although a bulk of your job is performing diagnostics and providing the appropriate treatment, a large percentage of your day is asking patients about their problems and answering their questions.
Continually Evaluating Your Success
When you own a business, or in this case a practice, you start with your initial chiropractic marketing plan and see how that plays out. In the future, however, you may need to have meetings with your chiropractic marketing agency to reevaluate your plan and tweak it as necessary to optimize your success. Therefore, your job as a business owner is only beginning when you first open your practice.
At Brand Chiro, we understand starting a new practice comes with benefits as well as obstacles to overcome. However, we believe by understanding what to expect, you can improve the experience. This is especially accurate when you choose a chiropractic marketing agency that takes steps to simplify the process and work with you every step of the way.
Contact us today by calling 678-562-7893. You may also book a consultation online.
