If you own and manage a chiropractic practice, an unproductive staff and a lack of management skills can easily cost you. Fortunately, when you understand a few simple tips, you can optimize your productivity and even reduce your stress in the process.
Fortunately, at Brand Chiro, we’re a chiropractic marketing agency but can provide you with a few tips. Not to mention, we can offer you chiropractic web design, chiropractic blogs, and various other services to help your practice run smoother.
Have an Informative Web Page
While it’s necessary to answer your patients’ questions, you’ll have fewer when you have an information-loaded website. For instance, make a page dedicated to your services, specifically their purpose, who they benefit, and the potential risks and side effects.
It could help to create regular chiropractic blogs as well, which provide information about health, wellness, your services, health conditions you treat, etc.
Not only will you save time when much of the information your patients want to know is right there. Plus, when a patient is knowledgeable, he or she will understand what you’re saying, which makes communication quicker.
Fortunately, you don’t have to spend time creating your web page and writing chiropractic blogs because it’s often a service you can opt for from a chiropractic marketing agency who specializes in this branch of medicine.
Hire a Company for Marketing
To achieve a continuous patient flow, you require a strong marketing plan. While you can spend time determining the best practices and implementing them, this is time consuming, and your time could be better spent elsewhere.
At Brand Chiro, we offer a number of marketing services to assist you with increasing your patient flow and keeping you working on your practice rather than doing all the behind the scenes work.
Host Team Building Meetings
If you want a staff that works together, enhances the patient experience, and performs all required tasks in a timely manner, it could help to hold team meetings. These sessions may consist of your staff getting to know each other by playing Two, Truths, and a Lie or other games that get all of you away from work for a bit. You could also hold team meetings at off-site locations.
Pay Based on Performance
Research the average pay for the positions you’re hiring for and try to match or exceed that salary. Once the staff demonstrates their skills, enhance their salary based on performance, not just longevity.
With this model, you give your staff motivation to work hard and continue at that pace. If you give raises based on the time your employees have spent with your practice only, your staff may no longer work to their full potential because they expect a raise for being loyal.
When you hire, make sure you create a list of all the positions you need to hire for and jot down all the traits you want a person to have for that job.
Whether you hire your staff yourself or hire a human resources specialist to find you staff, questions for each prospective candidate should be meaningful. For instance, if you’re hiring for a receptionist, ask questions about the programs they’re used to using. Consider asking a question or two about what they’d do to calm the patient who is distraught about his or her experience.
You can make your practice run more efficiently when you focus on hiring a strong staff and delegating tasks that may be out of your wheelhouse, such as creating a chiropractic web design that’s functional and aesthetically pleasing or crafting informative chiropractic blogs that engage.
Contact our chiropractic marketing agency today to discuss how we can enhance your efficiency by calling 678-562-7893 or using our call booking tool.