If you own a website, chances are you have heard of Google Analytics. This is a free tracking platform that allows you to view, track, and manage your patients that visit your chiropractic website. Indeed, Google Analytics provides valuable data that can help you better understand your online users, find new ways to gain patient leads, and provide an even better site experience for your patients. Keep reading to discover why this global platform is important for chiropractors.

What Does Google Analytics Show You?

Based on your analytics reports, you will find useful information about your patients. This can help you find out which pages are the most important for your target audience and help you make site changes that will improve the overall experience for patients. When patients have a great site experience, they are more likely to drive site conversions, such as contact you, book an appointment, and download a patient form.

1. Site Traffic Sources

One of the best ways to determine how people find your site is through Google Analytics. It’s normal to have a variety of traffic sources, such as from other health sites, Google, social media platform, and some unrelated sites.

Google Analytics Will Show You:

• Where visitors are finding your site
• How much traffic you receive from search engines
• Any sites that link to your site
• How many visitors find your site by typing your URL directly into their browser bar
• Any sites that are not giving you the traffic your chiropractic site needs

Keep in mind that not all traffic will be beneficial for your site. Any sites that have a bad reputation can harm your brand’s reputation, while reliable health sites can provide excellent traffic to your website.

2. Site Bounce Rate

Receiving traffic to your site is just one part of the process. What your site visitors do is a key ingredient to focus on. This is how you will figure out what is working on your site and what can be improved even more. If someone visits your site, but quickly leaves, this may indicate that your site did not provide enough value for them to stay.

As mentioned above, the wrong type of site traffic can negatively impact your site’s analytics data. For example, people that visit your site that are not interested in chiropractic care will not find it valuable or useful. Thus, they will quickly leave your site. Overtime, this type of traffic can lead to high bounce rates, which are not ideal for a chiropractic site. After all, a main goal is to reach new patient leads to help them achieve lasting health and wellness through your chiropractic care.

3. Average Session Rates

Your average session rates can be a useful indicator of your site’s overall success too. If visitors spend a long time on your site, this hopefully means they are enjoying your content and provides value to these potential patients. 

However, if visitors spend a long time on most pages of your site, it can also mean that they are struggling to find specific content. If this is the case, then you can work with your digital business partner to find ways to improve any user experience issues on your site. Additionally, it can also be beneficial to ask your current patients about their experiences on your site via a simple survey. A survey can provide valuable, specific feedback to improve your site experience for existing and potential patients.

4. Page Views

Page views is a great metric to show you how your target audience is experiencing your site. Google Analytics will show:

• Which pages do visitors first start exploring your site
• Which pages do visitors leave your site
• Whether visitors look at all or just some of your site pages

By checking out the page views, you will gain a better idea of what are the most popular pages of your website. You will also learn more about your target audience and how they typically use your chiropractic site. Indeed, this data can help you determine if you should make any changes to your site, so it provides a better site experience for patients.

5. Exit Pages

Your exit pages provide helpful information regarding where visitors leave your site. If your site has a particular page that people spend very little time on, this can reduce the overall site experience for visitors. People that do not have a positive site experience will not return to a site. On the other hand, visitors may typically leave your site via your contact page. This would make sense as they probably explore your internal site pages and then contact you via the contact form.

We hope you found this week’s article helpful, which discussed how Google Analytics can help you understand your site users’ behavior, traffic, and activity. This information can be overwhelming to understand, which is why it’s helpful to focus on some key metrics mentioned in this post. If you would like to learn more about chiropractic SEO, contact Brand Chiro today. Our team of experts can help you understand this important data necessary to improve your site’s success, reach new patients, and drive site conversions.